EXPERIENCE
HIGHLIGHTS
DIGITAL
STRATEGY
& PLANNING
Proven track record for successful online marketing in the US, UK and South Africa.
DESIGN
& BRANDING
EXPERIENCE
Experience in graphic design as well as UI and UX design.
SEO
CONTENT
WRITING
Advanced SEO knowledge and copy writing experience for online marketing.
ULTRA
ENDURANCE
ATHLETE
Active competitor in ultra distance trail running and gravel biking events.
SOCIAL
MEDIA
MARKETING
Instagram, Facebook and TikTok marketing experience for multiple brands.
COMMUNITY
SERVICE
VOLUNTEER
Over $100,000 raised via sport for charitable organizations since 2021.
MY
BACKGROUND
Enthusiastic and results-driven marketing professional with experience in nearly all aspects of online marketing. A proven leader in organizing and coordinating people and resources across an organization. Adept at building strong relationships with colleagues, partners and stakeholders while executing effective marketing and design strategies on multiple platforms.
Passionate about the outdoors and committed to supporting community-driven fundraising initiatives through sport.
Active competitor in trail running races from half marathons to 200-mile ultras. Notable finishes in numerous regional, national and international trail running events, demonstrating a commitment to athletic excellence and an understanding of the Outside audience.
Previously featured in the July 2005 issue of the magazine.
Manic Athletic Trainer and co-host of The M-Lab Podcast with Graham Muir.
MORE ABOUT ME
KEY SKILLS & EXPERIENCE
• eCommerce Analytics: ROI Analysis, Forecasting, Market Trends Analysis, Competitor Analysis
• Marketing Strategies: SEO, Keyword Research, Paid Media Campaigns, Email and Subscription Marketing
• Customer Retention: Review Generation, Post-Purchase Engagement, Customer Satisfaction Enhancement
• Technical Tools: Canva and Adobe Suite, AI Tools and Content Management Systems
• Soft Skills: Effective Communication, Team Collaboration, Problem-Solving, Detail-Oriented
• Market Knowledge: Outside Customer Since 2016, Active Participant in Outdoor Athletic Competitions
• Certifications: Wilderness First Responder
COMMUNITY SERVICE
May 2021 - May 2023
Parks & Recreation Commissioner
City of Steamboat Springs
Appointed to the Parks & Recreation Commission in Steamboat Springs and served as a commissioner for two years. During that time, the primary focus of the commission was to gain feedback from the community regarding E-Bike usage and to establish protocols, restrictions and guidelines for their use on City regulated trails.
2019 - Present
Volunteer
Strings Music Festival
Assist with ushering, ticketing and guest services to ensure a seamless attendee experience. Act as an ambassador for the festival by providing friendly and professional interactions with attendees. Collaborate with a dedicated volunteer team to maintain the festival’s high standards of quality and community engagement.
May 2013 - May 2014
Mentor
Partners in Routt County
Provided one-on-one mentoring to an assigned mentee in Routt County, fostering positive relationships and serving as a role model to support their personal and academic development; developed and facilitated engaging activities tailored to their interests and goals to help promote growth, confidence and resilience.
CONTACT ME
PHONE
+1 (201) 920-5294
ADDRESS
455 12th Street
Steamboat Springs, CO 80487